As phone spoofing begins to infiltrate the consumer retail arena, some firms are fighting back against this new type of fraud. One of them, New York-based Next Caller, just completed a funding round to bolster its abilities. The three-year-old startup brought in $5 million, led by Crystal Towers, during its latest round, according to news from TechCrunch.
New research from Next Caller found that about 32% of 1,000 surveyed Americans believe they've already been targeted by fraud or scams related to COVID-19. Next Caller also found that fraud concern is increasingly on consumers' minds, with 52% of Americans saying they're more worried about being victimized by fraud than normal.
Internal data reveals a massive increase in call spoofing, the primary technique phone criminals use to trick businesses into automatically matching them with customer accounts. While data suggests that consumer calling may ebb and flow weekly, suspicious or high risk calls have increased unabated